To provide your target audience an overall good experience on mobile, creating a mobile-first email design is essential.  This article will highlight the top principles you should use to achieve Continue Reading

To provide your target audience an overall good experience on mobile, creating a mobile-first email design is essential. 

This article will highlight the top principles you should use to achieve this.

Optimize text size and CTA buttons

The significant difference between desktop and mobile is the size of the screen. Generally, laptop screens range from eleven to fifteen inches or more than that, whereas for smartphones, the screen size max out at nearly six and a half inches.

It would be best to have large buttons to provide a good experience on the mobile’s small screen. The user should be able to click through their thumb easily. 

Generally, the text is small for mobile; ideally, the text should be a minimum of fifteen to eighteen pixels, and headers must be nearly twenty-two pixels.

You may take expert help to get this job done. And you may reach out to such experts through emails.

If you aren’t sure about their email addresses, you can use email format finder tools like GetEmail.io.

I hope you find this tip helpful.

Link emails to mobile-friendly landing pages

When a reader clicks on the link and lands on a web page that is not mobile-friendly, there is a high chance that they would leave the page without taking any action, or they wouldn’t be interested in engaging with your emails in the future. 

Your target audience might even unsubscribe.

Therefore, you should ensure that your website loading speed is well optimized for mobile devices and provide an excellent experience to your prospects. 

Keep a check on your email size.

The way we care for our website loading speed, we should also be cautious about the email loading speed. 

That’s why you must ensure that emails are not too large; otherwise, they would load slowly on mobile devices. 

As you know, readers would not be patient enough to wait until the email shows up. Hence it is essential to stick to a certain length, use images only if necessary, and not use large-size images.

When you reduce your email length, you are minimizing the chances of your content getting clipped.

Should you stop using interactive email content?

It’s not wise to eliminate interactive elements in your emails because you need interactive elements to encourage the recipient to engage with your brand.

However, do not add too many interactive elements; try adding one or two instead of three or five interactive elements.

By doing so, you are increasing the probability of getting your email content read by the target audience, and at the same time, it wouldn’t be too overwhelming.

Consider stacking

You must make use of a clean and single-column layout besides using vertical orientation. 

Such layouts fit nicely on any screen. 

When you include in-line links, it is necessary to consider how they stack. You have to ensure that there is sufficient space between your links. 

Do not use image-based text, instead use images and texts.

When you add texts on images and use them as the content for your email, you would have to face several problems. 

Did you know that some of the email users block images in their emails by default? For such users, you wouldn’t convey your message if you were using image-based text as the content.

Hence, instead of using image-based text for conveying the message, you must use texts as the main body of the email and use images to complement the message.

Final Thoughts

With these principles, you would be able to build a mobile-first email design.

ASNF